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Weekly Google Business Profile Posts: Turning Searches Into Real Customers
January 2, 2026
Weekly Google Business Profile posts are good for increasing customer engagement, it adds more content for your customers to interact with. These posts live directly on your Google Business Profile and appear on both Google Maps and Google Search, on desktop and mobile. For many potential customers, this profile is the first interaction they have with your business, often before they ever click through to a website.
Each weekly post includes an image, short text, and a call to action. Posts can highlight upcoming events, current sales, holiday hours, business updates, recent work, or other highlights from the business. These posts function like small, timely advertisements that live directly on your Google Business Profile, where customers are actively deciding which business to choose.
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When someone searches on Google Maps, they are usually close to making a decision. At that moment, an active and updated business profile signals that the business is open, well managed, and paying attention to customers. Seeing a current promotion, seasonal offer, or recent example of work can be the factor that convinces a customer to choose your business over a competitor.
Calls to action help in increasing engagement. Each post gives the customer another way to interact with the business profile, whether that means visiting a specific page on the website, calling the business, viewing a social media profile, booking an appointment, etc. A customer who is interested in a featured sale or event is more likely to click, call, or visit, which increases engagement from customers searching on Google.
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Most businesses are already creating weekly content for platforms like Facebook, Instagram, and YouTube. For my customers I adapt that existing content plus any other photos or videos from the business for Google Business Profile posts. I edit images in Canva or Affinity, post text is written specifically for Google profile viewers, and each post includes a call to action that directs traffic to the place that makes the most sense for the business.
I use genuine images from the business, not stock photos. Real images help build trust and give customers a clearer understanding of what they can expect when they visit the business. Authentic visuals consistently perform better on Google Business Profiles and help businesses stand out in local search results.
I communicate with business owners, operations managers, and social media managers to coordinate posts, promotions, events, images, videos, and important updates. The goal of the weekly Google Business Profile posts is to clearly communicate what the business offers, highlight its strongest qualities, and build trust before the first visit. When done consistently, weekly Google posts help turn profile views into phone calls, website visits, and in-store customers.
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By Pablo Buendía, Owner of Good Day Local Marketing